Job search studies regularly show that it is not the best qualified candidate who gets the job most of the time. Instead, it is the strongest communicator. Why?
We live in a storytelling culture. We learn about each other and the world around us through story. Think of all the time you spend reading newspapers, magazine, blogs, or watching tv, DVDs, movies, or listening to radio, audiobooks, or podcasts. We are immersed in story. » Read more: Blow Your Horn
