interviews |

Newcomer’s Insights to Job Search

Eight months ago, I started working with an experienced IT Business Analyst who relocated from South Africa to Canada. While his previous experience was in the banking sector, he recently landed a role with a national gaming after applying to dozens of jobs and being interviewed for 4 other roles before landing this job.

Based on his job search experience in Ottawa with me as his coach, he asked me to pass on the following advice to others facing a similar challenge. In my view, anyone looking for a job whether they are relocating from afar or have been living in the same city all their lives will find some value in his advice, and anyone who has ever looked for a job will find his advice interesting.

Job Search Tips

– Don’t assume an easy transition because there are significant entry barriers to the local job market, e.g. Citizenship status, Security Clearance, and French language skills are all necessary to work with the city’s largest employers federal, provincial, and municipal governments.

– Customize your resumé for each job posting.

– Don’t think you’re going to get a job within two months, one that is comparable to the one you left behind. Instead, be prepared to be very pro-active in your job search in terms of time and commitment.

– Don’t underestimate the value of a partner to assist with financial support and provide networking opportunities through their colleagues and network.

– Be prepared to “sell yourself” in the job market. He came from South Africa where job searchers are expected to be modest and let their resume speak for itself. His experience here is that employers want you to paint a very clear picture in interviews about your value proposition. You have to speak to your strengths and be specific about how your previous experience applies to their needs and priorities.

He feels he got this job offer because I had prepared him with PAR stories and helped him practice giving concrete examples of his experience and skills, after asking specific questions to interviewers to help him determine the right examples to give. For example, when the interviewers told him that Ontario’s gaming industry is highly regulated, he was able to communicate in clear and coherent terms how he managed certain projects in SA’s highly regulated finance sector that turned out to be directly comparable to what his interviewers were looking for.

IT is a hot sector and most people assume it is “easy” to get a job if you have tech skills. But this is not the case for many job searchers, especially those who relocate to Ottawa, or those just getting out of school, or those with any other limitations.

Getting job search assistance can reduce the time and costs (e.g. every day without a pay cheque is an opportunity cost). If you’re hitting obstacles, get help!

Interviews–listen, laugh, & land the job!

I often use this blog to talk about the importance of narrative in career development. Telling good stories in an interview can be essential to getting a job offer. Here’s why:

“I must sell myself.” This is the mindset of most individuals when they go into a job interview. They presume that the interview is primarily about them. After all, the opening question is usually some variation of “Tell us about you.”

I know it’s counter-intuitive but the interview is not really about you; it’s really about the needs and priorities of the organization conducting the interview and, more specifically, about the needs and preferences of the manager that you might report to.

When I coach my clients through interviews, I ask them to take some time after the interview to write down the questions they were asked. For example, here are some questions a client was asked at a recent interview for a Business Systems Analyst (BSA) role:

– What are some of the challenges I have had with communicating to stakeholders?

– What are some of the challenges I have had communicating with employees?

– How do I deal with not sticking to a deadline and how do I communicate this with stakeholders?

– How have I contributed to the productivity of my previous team?

It doesn’t matter if you don’t understand what a BSA does. What matters here is that these Qs reveal the concerns of the employer, they reveal the internal challenges or pain points this company is experiencing in their current client service operations. They want to make sure that this candidate knows how to deal with such challenges and can solve these problems, not make them worse.

Most people think of an interview as a test, a one-way street on which interviewers ask questions and the interviewee must give the ‘right’ answers in order to pass the test and get a job offer. Again, I know this is counter-intuitive, but an interview is actually a conversation or dialogue conducted by an employer who is trying to get to know you well enough to decide if you are ‘safe’ to hire. Your goal in the interview is to make it easier for the employer to hire you because you are, in fact, a ‘safe’ candidate, someone who will make the manager’s job easier not harder.

Because I had prepared my client for such Qs, he told stories of himself in action solving these types of issues and getting quantifiable results for his previous employers. He even managed to insert some humour into his stories.

Think about this: who is the most popular person at a party (besides the host providing the food and beverages)? It’s usually the best joke teller or storyteller. We live in a narrative culture, immersed in stories all around us—it’s what binds us together socially. The strongest communicators among us are often the most popular, sometimes the most likeable.

Everybody enjoys a good laugh—just like the strong communicator at the party, you will become instantly likeable in an interview when you share a funny anecdote that gives people a chuckle. A human hires humans not resumes.

In summary: the best way to increase your chances of landing a job offer is to tell compelling stories of you in action solving problems for previous managers that are relevant to the manager you are interviewing with while getting quantifiable results…and generating a few chuckles along the way!

Hiring for your past success or future potential—what does your next employer want?

All employers have a hiring agenda. They want individuals who can help them reach their corporate goals by overcoming the problems, challenges, pressures and issues that get in the way.

Future potential

Context or ‘culture’ is very important in hiring decisions. For example, the newspaper industry has collapsed and thrown thousands of journalists out of work as advertisers shift to online platforms…but many social media companies don’t hire newspaper journalists because they want people with a different mindset, or employees not conditioned by ‘old’ forms of publishing. These employers often start with young people who have basic technical skills and hire for future potential.

Such employers often profile their top 3-5 employees to identify their success factors, and then formulate interview questions to uncover those attributes because they are looking for certain traits, capabilities or values that match the culture of the company. This is especially true for the ‘disruptors’ that are creating new markets, such as Apple or Google, or companies eating into the market share of traditional sectors, the way Netflix is challenging broadasters or Amazon is replacing retailers.

Many of these ‘new’ economy employers focus on the role of their interviewers to ask questions that will uncover future potential to operate in emerging or creative industries requiring a higher level of cognitive tasks. They often use a rating system when interviewing candidates about their interests, values, and outside activities, more than their previous job experiences. They are often looking for signs of adaptability, flexibility and creativity because these jobs require individuals who can be trained to the shifting context they will be working in.

Past success

Most traditional employers use a behavioural-based methodology when interviewing candidates. This approach is based on the idea that the best predictor of future behavior is past behavior in similar circumstances, e.g. “tell me about a time when you had to….” These employers identify what competencies and behaviors are important in a job and then ask questions to see if the candidate has behaved in the desired way in the past.

This is especially true for roles that use metrics as measures of success–the kinds of problem, service, and incident management tasks that make up so many IT, customer service, social work, health, public administration jobs, including sales reps, tech troubleshooters, call center agents, case workers, nurses, border agents, or airline pilots. Often these tasks are routine, methodical, sometimes manual, and sometimes administrative. Employers of this type might give tests, call previous employers, and conduct behavioral-based interviews to get a clear picture of past behaviors beyond what candidates present on a resume. These employers focus on the role of the candidate in the interview.

What to do

When preparing the interviews, it is important to research the culture of a potential employer, to find out their approach to interviewing. Will they focus on past success or future potential?

It is also important for you as a candidate to communicate with clarity and confidence. This means you need to know the right questions to ask a potential employer in order to uncover their hiring agenda. You need to answer their questions with compelling stories that demonstrate specific ways that you can add value to their operations, whether they are looking for concrete examples from past experience or trying to uncover certain attributes.

Having the right strategy and tactics in place before an interview can help you win a job offer in a very competitive job market. Jobjoy provides a range of services to mine your story for the best material to present to potential employers.

If you are trying to make a career or job change, it is important to prepare for interviews accordingly.

Why does networking work? – Part 2

In my previous article, I provided job change advice and explained why the biggest source of external hiring for employers is not from resumes submitted online but from referrals. In short, networking works because it focuses on the needs and priorities not of you, the job searcher, but of the hiring manager.

As a certified job change expert who has been a hiring manager, I want to explain why referrals are so highly regarded by managers. If you’ve had to hire individuals, this will make a lot of sense to you. If you’ve never had to hire anyone, then try to put yourself in the shoes of a hiring manager.

A manager’s job in any organization—public, private, or nonprofit—is to help that org reach its corporate goals and objectives. That’s why managers get paid the big bucks, have fancy job titles, and get lots of perks…they have a lot of responsibility to ensure their employer thrives. If they don’t succeed, their employer doesn’t succeed, and their career is in jeopardy!

So, managers are busy managing plans, priorities, projects, programs, schedules, budgets, people, equipment, machinery, and more! They spend little time hiring unless, of course, they experience high turnover of staff (which is usually symptomatic of deeper problems in the org), or they are in a high growth phase and need to staff up quickly.

In addition, most managers are not trained to hire, don’t enjoy it because of what’s at stake—one bad hire can make their life miserable or ruin their career!—and, while they may have some real talents for managing priorities or budgets, it doesn’t mean they have a knack for hiring.

The point is: hiring is problematic for managers! Hiring is stressful. Many managers are on the edge of burnout from performing their regular job duties, and the added stress of hiring puts a bigger load on their shoulders and can push them over that edge into serious health problems. What to do?

As human beings, when things are difficult, we find ways to make them easier by cutting corners, or shifting our efforts, or streamlining process. So, managers turn to each other for support. Let’s say I’m a manager suddenly faced with the prospect of hiring a half dozen new employees to service a new account. I’ll call up a friend and say, “Hey. Bill, I’ve got tickets to the next big game, let’s go blow off some steam!” So Bill and I end up hootin’ & hollerin’ & blowin’ off steam cheering for our Ottawa Sens hockey team…but my job is important to me. Pretty soon I start telling Bill: “I’ve got to do a bunch of hiring. I hate it. It’s so hard to find these technical specialists, so hard to hire them, so hard to keep them!”

And Bill responds: “Hey, shutup, I’m trying to enjoy the game! Listen, I know this guy, known him for years, he’s very competent, reliable, dependable, he might be just what you need. I’ll give him your phone number. Do yourself a favor when he calls next week, take his call!”

And, I go, “Phew! Thank goodness for Bill, he makes my life so much easier. I won’t have to spend a lot of time getting to know his referral because Bill knows him. And I like Bill, I respect him, I trust him. If he’s vouching for this guy, it’s as good as me knowing him myself. I can’t wait for him to call next week. I’m going to seriously consider hiring him.”

That’s why referrals work, not because of you and your resume. But because a hiring manager is getting a referral from a source he likes, respects and trusts. The hiring manager’s professional life is suddenly made easier, he can move one more item from the To Do list to the Done list.

How do you contact people in order to get in their pipeline? Click here.

Job Change Advice: How to Convert a Conversation into a Job Offer

In other posts, I have explained how to get face-to-face with hiring mangers to increase your chances of getting a job offer sooner…rather than waiting for callbacks to online applications in this hyper-competitive job market.

But…once you get there—what do you say?

The first order of business is to establish rapport, build a positive relationship. How do you do that?

Not by selling yourself; why should they care?

No, by first tapping into their concerns. Get them talking about their needs and priorities.The most effective way to do that is to ask questions…then listen.

Think about it, don’t you appreciate someone taking the time to listen to your problems? Isn’t that the substance of most conversations you enjoy with friends and family?

This is what every successful salesperson learns early in their career when they serving a portfolio of accounts with a relational or solutions-based approach to sales.

There are two kinds of questions to ask during a face-to-face meeting: plus or minus questions. It is usually preferable to start with “safe’ questions on the plus side. Start with their Industry or sector; most managers like to talk about trends and issues in their sector.

Why? Because work—when you think about it—is just activity organized around problems, challenges, issues, or pressures that get in the way of organizational goals and objectives.

If it was easy to achieve those goals, the manager wouldn’t need to hire anybody, they’d do all the work themselves and make more money!

But they can’t, too many problems get in the way of their best laid plans, their most clearly defined goals, their most heartfelt objectives. That manager needs you more than you think!

Remember, your goal in this first meeting is to establish rapport, not get a job offer! This is a necessary step towards getting an offer.

Here are a few conversation starters that give you an idea of the kinds of questions that get a manager talking:

– What is responsible for the positive or innovative trends in the industry? Are they social, political, economic, technological or other kinds of trends?
– What factors are responsible for driving growth in this industry?

As a midlife career changer, the scope and nature of the questions might change depending on who you are talking to and what sector you are talking about. Your own questions might be more focused and refined, appropriate for a specific situation.

Your goal is to get them talking. What you are listening for are clues to change and growth in the sector, two key drivers of job creation and hiring.

Your ultimate purpose during these advice calls is to identify the problems, to see if you want to be the problem-solver!

As rapport develops between you over a conversation, an informational interview, or perhaps 2-3 meetings, you might move to minus questions about the sector in order to identify specific pain points

For example, you might ask, ‘What specific trends affect you? (Markets drying up, hostility toward the industry, cost factors, etc.). But, be careful, because a minus question might imply that the manager is not doing a good jobif you ask a question like, ‘Is your growth fast or slow? Is it typical of the field?’

Managing this kind of approach with a hiring manager requires some skill, even practice. I suggest you try out this approach with somebody who knows you well, someone who is willing to give feedback on the effectiveness of your approach.

Since the stakes are so high, in terms of you getting a job offer, consider working with a job change expert to help you practice your approach. You might need to move deftly from sector questions, to company affairs, then personal priorities of the manager.

Moving back and forth between questions, while being sensitive to individual reactions to your tone and approach, is not rocket science…but it is a skill that must be developed and deployed in an appropriate manner.

Talking Your Way Into a Job

Jerry (due to the security nature of his job we are not using his real name) came to my office a victim of the high tech bubble burst in 2003 with an interesting problem. He was a middle manager in his middle 40s and didn’t know how to look for a job. He really never had to look for a job in the past. He had a good reputation and as long as things were going well with high tech start-ups, employers were coming to him.

However, things were no longer going well. He had spent most of his career in aerospace and telecom research and development. By time he came to me, he had spent most of his summer sending out resumes without success.

What Jerry needed from me was coaching on how to target companies and tell his story in a compelling manner–concepts that he’d had no reason to think about very much in the past. He also had to learn where he best fit and what kinds of jobs to avoid. He was quite willing to do all three.

The first thing we did was work on “the fit.” The opportunity of “making a killing” was the main draw to his previous jobs. In retrospect, he realizes they were not good situations because he didn’t ask enough questions. He even described his last job as a “toxic work environment.”

What he really needed was an opportunity to use broad organizational and leadership skills to manage technical projects with some high risks and exciting challenges. He also wanted to work with a “reasonably-sized group,” which he defined as “over 10 people.”

Our next step was to have Jerry increase his networking skills so he could make contacts to find his hidden opportunities–positions he would fit that might not even exist. He did this by creating a spreadsheet of 20 target companies, who the principal players were at each company, if he knew any of them and how to contact someone if he didn’t know somebody at the company.

Next he called each company and wrote into the spreadsheet what they talked about, when to check back and how he had left off the conversation.

Then he would meet with me every two to three weeks and go through what he did. If he was called for an interview, we would go through typical questions and the methodology of answering those questions the day before the interview. We also went through a debriefing during our next meeting after each interview.

Most people go into an interview with the assumption the employers know what they’re doing. Employers are just human beings, too, and they’re subject to all kinds of flaws and weaknesses.

So instead of just answering questions, Jerry had to learn to tell “his story” in a compelling way. People think that when they are being interviewed, they are being interviewed for a job vacancy. If they can communicate their value–Here’s what I bring to the table; here’s what I bring to the company–more than a third of the time, the employer will create a job for them.

It certainly worked for Jerry. After two interviews at major defense contractor for a posted vacancy, the senior managers created another job, one that is a perfect fit for him. He’s in charge of the research for designing most of the surveillance equipment used to protect Canada.

Jerry got the job because he had a coach that helped him stay focused on what he really wanted and then Jerry did the work.

Lesson from Las Vegas

I just got back from Sin City, the one that never sleeps, where all vices are on display and easily procured!

Las Vegas is an oasis in the desert built years ago by the Mob. That’s quite a story in itself (with its own museum and a whole show at one of the casinos on The Strip).

If you’ve been to Vegas, then you know that every major casino/hotel/resort is constructed around some kind of myth or story. The Mirage takes you into the jungle; the Excalibur into medieval England; the Luxor into ancient Egypt; Caesar’s Place into ancient Rome; the Venetian into romantic Italy; Planet Hollywood…well, that’s obvious.

Walking the Strip reminded me how much we are immersed in story 24/7 wherever we are whether we know it or not. Story is the universal glue that holds civilizations together.

I managed to see a show and pull a few slots, but I was there primarily to make several presentations to other career professionals at the annual conference of the Career Management Alliance.

I was delighted to participate in the Storytelling track at the conference. During the opening panel of this track, we were asked : Why does storytelling deserve this much attention for the careers of our clients?

I thought I’d share with you some of the more compelling answers because just one piece of information can sometimes help to solve the puzzle we call life!

Our personal story is a bit like traveling our road to work each day—we stop noticing the details. We are so enmeshed in our life pattern, that we don’t realize that we construct a thread to our life story with each passing day. We are narrative in action. Our story is our identity and our destiny. I focused on the importance of story in assessment : determining where to work and what to do.

All the panelists focused on the importance of living and telling our stories with more clarity and consciousness. Story can lead us out of dark places and into living with greater freedom and fullness of life in our careers.

Are you living the story you want to tell? What are the stories you are telling yourself about yourself? Are you separating facts from feelings? Are you naming your weaknesses and fears? Are you focusing on your strengths?

Telling your story in a compelling manner is not optional in this age of communications crowded with so many stories competing for attention in the job marketplace!

We discussed the importance of crafting and communicating your story in resumes and interviews. A great career story will be a resume differentiator. Storytelling in resumes doesn’t mean you are writing a novel. As a storyteller, we need to think strategically about what to include and what to exclude; we must select stories relevant to the position.

When telling compelling stories at interviews, you will transition from candidate to individual in the eyes of the interviewer. Do you know that old saying, “the devil’s in the details?” The reverse is true in interviews—sharing “the right details” can tip the scales of a hiring decision in your favor.

In both resumes and interviews, it is important to isolate strengths and accomplishments that fit with requirements.

In an interview with one or more interviewers, engage the audience! Don’t forget that storytelling involves an audience. Listen to them. Get them talking about their needs and preferences.

But don’t try to influence the judges. Tell what can be seen with the five senses, or better yet, a camera. Give them a picture of you in action doing things that demonstrate your capacity to perform in the job.

The tools for telling stories for career development and job search might change—e.g. building an online presence through Linked In, or YouTube, and so on—but the basic principles of effective storytelling remain the same. Know your audience. Frame your story for impact. Give examples with details. Leave them hungry for more.

You are a storyteller. You can learn to tell a better story. Keep the end goal in site. Your storytelling will improve with practice, rehearsal, and focus.

Telling a better story is the beginning of living a better story!

When Job Change is not like a Diet

I recently lost 16 lbs in the space of 6 weeks. We live in a sit down culture
and much of my work is performed in a chair in front of clients and computers.

The middle-age pot belly is an inevitable result for many modern workers.
Because I am not an exercise machine or gym membership or fad diet kind of guy,
I looked for over a year before I finally found a belly fat burning program I
could live with.

I was conscious of the fact that most weight loss programs result in failure,
with a majority of individuals putting the weight back on and then some within
12 months!

I believe this happens because most people approach weight loss as a problem to
be solved : `I want to lose weight but I don’t want to change my lifestyle
habits.’

I meet many individuals who approach their career issues with the same
problem-solving attitude : `I’ve got a job I hate but it pays my bills and
provides a good salary and benefits, so how do I replace my income and benefits
if I quit my job?’

I’ve lost weight and I’ve changed careers, so I can speak personally to both
problems. Like most people, I try to solve a problem in order to avoid negative
consequences. So, when I read recently how excessive belly fat contributes to a
wide range of health issues during middle age and beyond, I decided to lose
weight in order to avoid those problems.

Similarly, many people come to me for career advice on how to avoid the negative
consequences of a bad jobfit. Often, they feel drained by their job, and want
to avoid the inevitable burnout or depression (now the #1 workplace
disability). Or, they have read the economic tea leaves and anticipate a
forthcoming layoff. Or, new technology being introduced into their workplace is
going to change their job duties in a negative way. Or, they don’t like their
boss or the people they work with. Or, their life situation has changed and
they need to move on.

Naturally, negative job conditions foster bad feelings, even intense emotional
conflict . Just by taking the action to visit with me and talk about these
issues can reduce the emotional conflict they feel. In the same way, once
people see they can lose weight by taking some kind of effective action, it
reduces the emotional conflict they feel about their weight issues.

To start the process of losing weight, we can join a gym, or buy a food portion
meal replacement program, or start a diet. Similarly, we can change careers by
going back to school, reconnecting with our LinkedIn network, or writing a
business plan.

However, we are all human beings, and once we experience relief from bad
feelings, our motivation to change weakens and we feel less need to act.

It is very easy to backslide then into old eating habits. Or, it is easier to
go back to the same job or something similar thinking that something fundamental
has changed.

But it hasn’t. If we keep eating the way we have always eaten, we put the
weight back on. If we go back to a job misfit, it’s only a matter of time
before the same issues rear their ugly heads once again.

To keep the weight off, we need to make some real lifestyle changes. To really
change careers, we have to make some hard choices and trade-offs for a new
career.

When tougher choices are needed, when actions get harder to take, we think we
can make things happen by exerting self-control. We try to manipulate the
conflict to go away–with self-imposed incentives, rewards, punishments. If I
lose 5 lbs this week, I’ll go shopping for a new outfit. If I send out 3
resumes this week, I’ll buy a flat screen tv to force myself to send out another
3 next week because I’m going to need a new job to make the payments on my
credit card.

Studies clearly show that this strategy of conflict manipulation does not
deliver long term success. When are motivation is driven by solving intense
emotional conflict, the relief is always temporary.

Emotional conflict leads us to act. Because we’ve acted, we feel better–even
if the situation hasn’t changed very much. Feeling better takes the pressure
off, which in turn reduces the emotional pressure we feel. Less emotional
conflict means there is less motivation to continue doing the things that
reduced the conflict in the first place. Since we feel better, there is no
pressing need to follow through with more actions. And the original behavior
returns.

This is why as many as 95% of dieters have put the weight back on within 12
months. And, while 95% of workers think about changing careers at least once a
week, only 5% ever act on that thought.

The only way off this merry-go-round of problem solving and conflict
manipulation is to create a clear picture–a vision if you will–for the outcome
you truly desire.

What I say to my clients is : Instead of trying to fix your bad job situation
(a problem orientation), let’s shift your focus to creating job joy (an outcome
orientation).

Yes, it is important is to find a short term solution to a problem but
understand that nothing really changes…until it actually does. Lasting change
is the result of effective and efficient actions organized around what really
matters to you over the long term.

You can make the best short term choices in the world but if your motivation is
to fix a career problem you have now or might have in the near future, you’ll be
back to your old tricks within a few years.

No wonder so many people give up on losing weight or changing careers! They
don’t know why they can’t pull it off. They’re sincere about it. They know the
stakes are high. But each time they try, their short term success is scuttled
by circumstances beyond their control…or so it seems.

I’ve reached a plateau in my weight loss. To reach my ideal weight, I need to
make more changes in my eating and exercise habits. What motivates me to do so
is the picture I carry in my head of things I will do with my optimal health.
What really matters to me is being very healthy as I move through middle age.
Weight loss is just one part of that bigger vision.

Similarly, I carry around a written Vision statement of my career 20 years or so
down the road. What keeps me going today–taking what are often small, mundane,
routine actions–is focusing on what really, really matters to me further down
the career path.

That is why I wrote my new eBook, JobJoy : Finding Your Right Work Through the
Power of Your Personal Story. You already have everything you need to get out
of yhour career trap and into a better jobfit, one that combines vitality and
security for a better life.

It’s not rocket science. But it does take time, energy and money. However, the
Return on that Investment is priceless! Get started today!

Blow Your Horn

Job search studies regularly show that it is not the best qualified candidate who gets the job most of the time. Instead, it is the strongest communicator. Why?

We live in a storytelling culture. We learn about each other and the world around us through story. Think of all the time you spend reading newspapers, magazine, blogs, or watching tv, DVDs, movies, or listening to radio, audiobooks, or podcasts. We are immersed in story.

A resume, a job search, an interview, a negotiation are each just another narrative, a chance to tell your story. Strong communicators have a gift for storytelling. Who is the most popular person at a party, wedding, dinner, or special event.? The one who tells the best jokes, the most interesting stories, the fascinating anecdotes. We are storytellers and listeners first and foremost.

A successful career transition or a job search requires some storytelling competence, not for its own sake, but for the sake of the listener, i.e. your next employer or client. A story does not exist in a vacuum. It is part of a social or cultural context. Here is how story fits into your job search.

Every organization has goals and objectives. They hire managers to achieve those goals. Managers, in turn, hire staff to do the work under their direction and guidance. These managers have the power to hire (and fire) individuals. In fact, over 40% of jobs are created for individuals who meet face-to-face with a manager outside of a formal job interview process. When you understand why, you can dramatically increase your chances of getting job offers.

Does the universe line up to facilitate the achievement of those organizational goals quickly and easily? Not likely. We live in a world of adversity. Defensemen seemed to be strategically positioned to knock down our best efforts to score a goal. In the world of work, these defensemen often show up as serious problems, formidable challenges, impact issues, pressure points, and a range of other social and economic variables difficult to control.

Just when a manager thinks they have everything stabilized and under control, life throws another spanner into the works. For example, employees die, retire, go on stress leave, go back to school, go on the mommy track, go to court, or go to another part of the country. There is a regular churn rate among staff in every organization. That is why there are always jobs; any good manager is always looking for good people because they always need new employees to cover the regular turnover of about 25% per year.

The key is to listen first to a manager, listen for the problems, challenges, and other obstacles getting in the way of their organization’s goals and objectives. Understanding their story is the first step to telling your own story with power and purpose. As every good storyteller knows, first know your audience.

If you take the time to listen, then orient your story for the needs of your audience, you will build rapport and establish top of the mind awareness in the manager. He or she will not soon forget you. And, when they need you, they will hire you.

Let me illustrate with a story about Tony. I helped him transition from a hi-tech career as a product manager to a new career working with NGOs. As part of his transition, he visited different organizations and spoke with managers, including the CEO at the Digital Opportunity Trust. They had a good discussion but she did not respond to a follow up. Tony moved on with further education and landed a job with another NGO.

As a result of some volunteer work, one of Tony’s colleagues crossed paths with that CEO, and mentioned Tony’s achievements. The CEO remembered their previous meeting, and requested another. They met again and had an engaging discussion about international development. There was no job opportunities at the time with DOT but Tony asked her to keep him in mind if things should change.

Well, a few years later, things did change, as the Trust grew and expanded its core executive team. They called Tony, he applied, was interviewed, and hired into his “dream job“ as Senior Director, Global Operations.

One of the reasons I put so much emphasis on having my clients write out their stories about enjoyable events and achievements is to help them build a vocabulary of success, a portfolio of stories. Communicating your stories with clarity and confidence is one of the best things you can do in a job search situation.

Tony changed his career by revisiting his personal story, mining it for his authentic talents and motivations, so that he had a new story to tell, one that communicated a new message.

He did not blow his horn in a loud or obnoxious fashion to gain attention; he listened to the music playing around him and added his own voice to the melody. Now, he will travel the world with job joy, doing what he loves and matters most to him.